Bald, Bearded, & Blessed hopes that you had a fabulous Thanksgiving holiday. After eating some great food and sharing time with family, it’s back to business. With Black Friday, Small Business Saturday, and Cyber Monday, Bald, Bearded, & Blessed had an opportunity to network with some awesome small business owners. The networking was such a great experience that Bald, Bearded, and Blessed decided to explore the power of the network in this blog.
Why Is Networking Necessary?
Why is networking necessary? Any business owner should understand that establishing a brand just does not end with a business plan and capital. To become a household name or staple in the industry one enters, the power of networking is a key element that can provide one with the social capital necessary to create a successful brand and build relationships. Social capital broadly refers to those factors of effectively functioning social groups that include such things as interpersonal relationships, a shared sense of identity, a shared understanding, shared norms, shared values, trust, cooperation, and reciprocity. When it comes to business and entrepreneurship, no man is an island. The research on power and influence shows that people who are well networked are three times more influential than people who aren’t. A business owner can establish a brand and state they are “self-made”; however, the key to longevity and sustainability is in the power of the network.
Why is Networking A Powerful Tool?
Networking is more than just clicking “likes” and following others on Facebook, Instagram, and Twitter. It is more than accepting a friend request on LinkedIn. Networking involves a level of interest in one’s expertise and knowledge.
When it comes to networking, the following are some questions to ask yourself:
- Do I have something to offer to others in the network?
- How strong are my relationships with others in the network?
- Do I attract attention when I engage others in the network?
- Do others in the network find value in what I offer to share with other influencers inside and outside the network?
In order to answer these questions, you have to understand why networking is a powerful tool. A powerful network can:
- provide opportunities to form relationships with powerful people and access to them
- enhance your ability to lead and influence other people
- establish yourself as a trusted and respected member of the network
Bald, Bearded, & Blessed Networking Opportunities
Bald, Bearded, & Blessed engaged in some networking during Black Friday, Small Business Saturday, and Cyber Monday. The networking activity consisted of sharing other business ads and sales on all Bald, Bearded, & Blessed social media platforms. The other business owners reciprocated the gesture by doing the same for Bald, Bearded, & Blessed on their social media platforms. By engaging in this networking activity, this provided an opportunity for increased exposure and potential sales. Bald, Bearded, & Blessed had the great opportunity to network with Serenity Gourmet Soaps, It’s Like Candy, Beard Jules Grooming Company, Modern Vintage and Pretty, KoolnFun, and DBeat. If you’re looking for some cool accessories, apparel, organic soaps and body bars, and nice women’s fashion, you’ll find what you need in the network.
Check out the new unisex raglan shirts released this month.
Please let us a comment to let us know what you think about the blog.